These articles from ToWit, a limited circulation ezine on how to be witty, explain actual procedures for making people want to memorize what you say so that they can quote you. For titles, for headlines, for ads, for slogans, for take-away lines and applause lines in speeches, for sparkle in your writing, for T-shirts, mugs, and bumper stickers, and more, you need to be able to craft a "phrase that pays." This book shows you how. Give people ideas they cannot forget in words they will love to repeat. Become famous for your own cool sayings and meaningful quotes.
