Absolutely Vulnerable, the Crisis of Strategic Business Planning in America
Paperback, 196 Pages
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What is "strategic planning?" It is a process that only as few as 10% of America's CEO's have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%. ABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution, inspire, and amuse. Examples like Brother International, IBM, and RJ Reynolds to describe how a culture can guide a company into re-invention. Other examples of success and failure come from Consumer Goods, US Auto Industry, Office Products, Wholesale Distribution, Education, Private Aviation, Politics, Sports Marketing, Coaching, and Music Products Malm’s stories are thought provoking, substantiated, and entertaining. This is a book on marketing and business management, for sure. Yet, it has a general interest quality that makes it interesting for a broad readership.
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3 People Reviewed This Product
Oct 1, 2009"I liked it!" I got sucked in by the title. Thought the preview was worth the risk. Completely satisfied. Not dry. Did a nice job of keeping my interest.
Sep 17, 2009"I was surprised . . . in a good way!" I was looking for a book on strategic planning. What I got was that . . . and much more. You can get a basic education on creating a strategic plan and understanding the balance of a marketing mix in the book. There are a lot of pitfalls and warnings that Mr. Malm shares. It's a quick read - he's got a great writing style. What surprised me was how entertained I was - what a delightful storyteller. I don't think I ever read a book that covered the people element and the human factors that influence the best plans. There were times I laughed outloud. There were times - like when he writes about the Big Three auto manufacturers - when he described exactly how I was feeling. I was surprised to be reading about Studebaker in 2009. I was surprised to be reading about the election as an example of pure marketing. I think Mr. Malm has a love affair with the Japanese, but he makes a good arguement for the need to be planning through them.... More > There's really nothing new here in terms of "how to plan" . . . What is unique is the perspective, the common sense, the practical understanding. Through most of the book there's real wisdom that any business person could benefit from. It might make some people mad - like if I ran an advertising agency I might have an issue with some of Mr. Malm's ideas about the value of advertising. He has me looking at ways to measure what I'm getting for my money. I recommend this book!< Less
Aug 25, 2009"Honest, interesting" Mr. Malm has voiced my feelings on so many issues. Its an enjoyable read.
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- Thomas Allen Malm (Standard Copyright License)
- First Edition
- T.A. Malm & Associates
- August 19, 2009
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 0.77 lbs.
- Dimensions (inches)
- 6 wide x 9 tall
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- Consumer Goods ,
- US Auto Industry ,
- Strategic Planning ,
- Japanese business ,
- Private Aviation ,
- Chrysler ,
- Politics ,
- Sports Marketing ,
- Obama ,
- marketing ,
- advertising ,
- Lee Iacocca ,
- business management ,
- IBM ,
- Brother International ,
- Rick Wagoner ,
- GM ,
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