Inbound Marketing in a Box

Does your business need more leads, sales, and control over your marketing? Let's just put it out there: there is NO easy button for marketing. You can stop lurching at every shiny, new marketing tool that pops up and listening to the "gurus" who promise quick returns. The only thing that can generate an avalanche of new customers and make existing customers stay is (drumroll, please): understanding them and adapting your marketing to who they are. In a world where consumers resist, despise, and block out traditional marketing tactics, Inbound Marketing in a Box offers a fresh, new approach to reaching them- even with a shoestring budget and a company of one. Give your marketing a kick in the rear with a complete step-by-step system packed into one neat little box. The book is aimed at smart marketers who want to learn how to pull together disparate online marketing activities and tools to make the cash register ring.