This introductory text is designed for a class focused on the technology student who is interested in business and for the business student interested in the next major step in computing. The book starts by identifying seven business models that range from traditional all the way to the Internet. Within this context a five level cloud service stack is outlined and described. Finally the issues central to any new cloud business are discussed: sales, marketing, finance and human resources. The book contains numerous campfire stories from all of the major players including Amazon, Google, eBay, facebook, Oracle, salesforce.com, Netsuite, Taleo, Microsoft, DealerTrack, Blackbaud, Successfactors, Kenexa, Omniture, IBM, Sun, HP and AT&T.
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