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Lulu Sales Rank: 61267
8 People Reviewed This Product
  • By Sharon Wilson
    Mar 17, 2017
    Our company bought several books from Todd Mayfield and use them in our reference library. Branded Wayfinding for Destinations has become a valuable manual of information we use to help our offices in the Turks and Caicos with branded signage, even though we are not true destinations. The book is an easy read but full of great information and nice graphics. Todd seems very passionate about his craft!
  • By Scott Meeker
    Mar 16, 2017
    This book is full of great information. The illustrations are beautiful and the content is very thorough. Before I read the book, I wasn't sure what branding was, nor how it relates to way finding. Todd and company really know their stuff. Well worth the cost and the time to read!
  • By Peter White
    Jan 24, 2016
    I'm currently a college student studying visual communications. This book should be used as a textbook. This book has supplemented my knowledge about urban environmental graphics. It presents much more content than we are learning in class. I didn't know there was so much to city branding and way-finding before reading this book.
  • By Chris Romero
    Jan 23, 2016
    Loved the graphics and learned a lot about branded wayfinding. This should be a text book.
  • By Vicky Beckham
    Jan 23, 2016
    I just heard Roger Brooks speak about tourism development and he talked about wayfinding and how important is is to support a city brand. This book echoes what Roger says about wayfinding and goes much further. At the end of the book I wasn’t surprised to see that Todd and Roger knew each other and have a long working relationship. Enjoyed the book and highly recommend it.
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Product Details

Axia Creative
January 6, 2016
Perfect-bound Paperback
Interior Ink
Full color
1.39 lbs.
Dimensions (inches)
8.5 wide x 8.5 tall
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