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Lulu Sales Rank: 68023
6 People Reviewed This Product
  • By Peter White
    Jan 24, 2016
    I'm currently a college student studying visual communications. This book should be used as a textbook. This book has supplemented my knowledge about urban environmental graphics. It presents much more content than we are learning in class. I didn't know there was so much to city branding and way-finding before reading this book.
  • By Chris Romero
    Jan 23, 2016
    Loved the graphics and learned a lot about branded wayfinding. This should be a text book.
  • By Vicky Beckham
    Jan 23, 2016
    I just heard Roger Brooks speak about tourism development and he talked about wayfinding and how important is is to support a city brand. This book echoes what Roger says about wayfinding and goes much further. At the end of the book I wasn’t surprised to see that Todd and Roger knew each other and have a long working relationship. Enjoyed the book and highly recommend it.
  • By Jerry Burtram
    Jan 23, 2016
    What a beautiful and well conceived book. The visuals are vibrant and help deliver the written content. This would make a good coffee table book if it were in hard cover. Is it available in hard cover? It seems like it should be.
  • By Bill Rivas
    Jan 23, 2016
    I am close to the fabrication industry and know first hand what goes into planning for a wayfinding program. This book opens the door to best practices and teaches the reader all about the wayfinding process. There is valuable insight to the branding aspect and definitely makes the case for combining the two disciplines. You can tell Todd has had some first-hand fabrication experience which amplifies his excellent design skills. Bill Baker adds some powerful insight into branding and Seth Frankel effectively explains interpretive signage as an important place-making device.
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Product Details

Axia Creative
January 6, 2016
Perfect-bound Paperback
Interior Ink
Full color
1.39 lbs.
Dimensions (inches)
8.5 wide x 8.5 tall
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