Shop

Ratings & Reviews

Log in to review this item
2 People Reviewed This Product
  • By Daragh O Brien
    Oct 15, 2009
    "An excellent and thought provoking read" I've written a lengthy review of this book over on my blog site. The link to the review is http://obriend.info/2007/08/09/trademark-20-review/ In summary, this is a thought provoking book that takes a variety of influences, blends them and presents a toolkit and formula for developing your own personal trademark/brand in the Web2.0 age. Not just bland statements (we all know blogs are useful and the web is read/write now) but tools for tracking how you are doing. Well worth the money.
  • By jlivermore
    Sep 5, 2007
    "Great Book" I really enjoyed reading Trademark 2.0. The author used examples throughout the book that perfectly illustrated his points. Some of the author’s points challenge conventional thinking and really made me re-evaluate some of my career and personal marketing plans. I really enjoyed some of the marketing ideas and intend to pursue several of them. I highly recommend this book to anyone in the IT or high tech world.
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

ISBN
9780615156880
Publisher
R. Todd Stephens
Published
August 31, 2007
Language
English
Pages
271
Binding
Perfect-bound Paperback
Interior Ink
Black & white
Weight
1.02 lbs.
Dimensions (inches)
6 wide x 9 tall
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?