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2 People Reviewed This Product
  • By Daragh O Brien
    Oct 15, 2009
    "An excellent and thought provoking read" I've written a lengthy review of this book over on my blog site. The link to the review is In summary, this is a thought provoking book that takes a variety of influences, blends them and presents a toolkit and formula for developing your own personal trademark/brand in the Web2.0 age. Not just bland statements (we all know blogs are useful and the web is read/write now) but tools for tracking how you are doing. Well worth the money.
  • By jlivermore
    Sep 5, 2007
    "Great Book" I really enjoyed reading Trademark 2.0. The author used examples throughout the book that perfectly illustrated his points. Some of the author’s points challenge conventional thinking and really made me re-evaluate some of my career and personal marketing plans. I really enjoyed some of the marketing ideas and intend to pursue several of them. I highly recommend this book to anyone in the IT or high tech world.
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Product Details

R. Todd Stephens
August 31, 2007
Perfect-bound Paperback
Interior Ink
Black & white
1.02 lbs.
Dimensions (inches)
6 wide x 9 tall
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