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The Fundamentals of E-Marketing After the Hype

eBook (PDF), 264 Pages
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Price: $39.77
This book covers all the percieved problems of trading on-line and the associated issues of developing an on-line presence in a very dynamic market place. The author has traded on-line since 1999, he has seen the market exponentially boom and bust and, he has adapted quickly to marketing trends to keep ahead of the opposition. Tony has lectured in E-Business strategic marketing at the University of Warwick developing this content for both students and SME's, if you want to do it right get this book.
Available in PDF Format

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Product Details

Edition
2nd Ed
Publisher
Tony Ingram
Published
February 9, 2007
Language
English
Pages
264
File Format
PDF
File Size
5.74 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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