The "People Power" Business Superbook: Book 13. World Business - Trade Guide 1 (Doing Business Worldwide)

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The main reason for going global is that you can increase market share dramatically. If your products are general and can be bought anywhere, you might not do so hot but if you can find emerging markets for your common goods, they could take off. Eastern Europe, Mexico and some parts of Africa are ripe for common capitalist goods. The second way to make it is to be a specialist. Offer a unique, niche product or service that very few people have and the world market is yours. Would you believe that up until a few years ago, the average Chinese citizen had never seen a potato chip in their lives but now Lays is over there growing potatoes trying to make them adapt to this "new" snack food. Be good at what you do but also learn to be good at world trade, to get your product into the customer's hands as quickly and simply as possible. Research the air cargo and air package delivery services well so the information is right at your fingertips for quick use.
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Product Details

April 17, 2014
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199.81 KB

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