The "People Power" Business Superbook: Book 8. People Have to Know You Exist (Advertising, Marketing, Promotion, Publicity, Public Relations)

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There was a good documentary series on CBC radio called The Age of Persuasion which was made up of dozens of half hour shows about advertising created by Terry O'Reilly (not the right-wing Fox talk show host). It could still be there in the archives. He covers everything from the beginnings of advertising to using God to sell product. Other than that, if you go to #659.1 at the library, you'll find a handful of books on advertising. Terry O'Reilly says you have to be authentic, modest and deliver more than you promise. If you pretend to be authentic but you're fake, the people will see it and stay away in droves, extra hard than if you were just neutral, not denying the fact that you're a money-hungry exploiter and only pretend to help people with your public image. Don't pretend you're something you're not. It's ok to be a greedy capitalist as long as you deliver a great product. If you're fake, you will get found out. The deal nowadays is that everybody says they aren't... More > influenced by advertising.< Less
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Product Details

April 16, 2014
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393.23 KB
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