Shop

The "People Power" Business Superbook: Book 8. People Have to Know You Exist (Advertising, Marketing, Promotion, Publicity, Public Relations)

eBook (ePub)
This item has not been rated yet
Price: $4.00
There was a good documentary series on CBC radio called The Age of Persuasion which was made up of dozens of half hour shows about advertising created by Terry O'Reilly (not the right-wing Fox talk show host). It could still be there in the archives. He covers everything from the beginnings of advertising to using God to sell product. Other than that, if you go to #659.1 at the library, you'll find a handful of books on advertising. Terry O'Reilly says you have to be authentic, modest and deliver more than you promise. If you pretend to be authentic but you're fake, the people will see it and stay away in droves, extra hard than if you were just neutral, not denying the fact that you're a money-hungry exploiter and only pretend to help people with your public image. Don't pretend you're something you're not. It's ok to be a greedy capitalist as long as you deliver a great product. If you're fake, you will get found out. The deal nowadays is that everybody says they aren't... More > influenced by advertising.< Less
Available in ePub Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

ISBN
9781312110830
Published
April 16, 2014
Language
English
File Format
ePub
File Size
393.23 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Tony Kelbrat