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NET Value: How to Develop a Winning Value Proposition for Marketing in the Digital Culture

eBook (PDF), 302 Pages
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Price: $1.25
NET Value is your field guide – your handbook – for creating customer value and increasing shareholder value in today’s digital age. In a tough economy, people demand proven value. For the first time, a simple guidebook shows you how to deliver it the way customers want it! The foreword is written by David Carlick, who served as chairman of the board of the parent company of MySpace before it was acquired. Carlick speaks about the power of the Internet and Web 2.0 and sets the stage for a book that shows how to use one's value proposition as the singular organizing principle for a business – down to the metrics it uses to measure performance.
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Product Details

Edition
First Edition
Publisher
Turner DeVaughn Network
Published
September 29, 2011
Language
English
Pages
302
File Format
PDF
File Size
1.53 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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