The Glue Factor is the mother of all campus recruitment books. It outlines an approach that will a) dramatically transform the way you recruit new students and b) retain the students you already have.
The Glue Factor first looks at twelve conventional recruitment tools everyone uses – what works, what doesn’t, and why. It then shows you how to stimulate an effective word-of-mouth recruitment campaign. You will learn how to build long-term student relationships, generate student loyalty and commitment, and foster and develop leadership. When you apply the techniques you learn in the Glue Factor; more students will come to your events, more students will join your group, club, or organization, and more students will tell their friends about you.
The Glue Factor is easy to read, practical, honest, and chockfull of real life tales from the campus front lines. If you work on a college campus or you are a student leader for a campus organization, this is the book you... More > have been waiting for.< Less
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