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Measuring the ROI of Online Press Releases

eBook (PDF), 45 Pages
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Price: $125.00
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.
Available in PDF Format

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Product Details

Publisher
SNCR PRESS
Published
September 30, 2011
Language
English
Pages
45
File Format
PDF
File Size
1.85 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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