Measuring the ROI of Online Press Releases
Usually printed in 3 - 5 business days
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners
to communicate news directly to journalists. With the advent of new online communication channels, the goals, target
audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new
communication tool used by public relations and marketing professionals alike.
Details
- Publication Date
- May 20, 2009
- Language
- English
- ISBN
- 9780578026800
- Category
- Reference
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Various Contributors
Specifications
- Pages
- 45
- Binding
- Saddle Stitch
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)