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New Media, New Influencers and Implications for Public Relations

ByVarious Contributors

Usually printed in 3 - 5 business days
Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight this research study by the Society for New Communications Research. The report also features detailed findings from a survey of communications and marketing professionals focused on changing patterns of influence resulting from social media and other new communications technologies. This study was made possible by a grant from the Institute for Public Relations & Wieck Media.

Details

Publication Date
Aug 4, 2008
Language
English
ISBN
9781427633668
Category
Reference
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Various Contributors

Specifications

Pages
39
Binding
Saddle Stitch
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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