This book is a reference guide for brand managers who want to improve their company, product or service image in the market. It talks about the various pitfalls one should avoid, explains branding and marketing terms in simple language with examples along with providing a branding framework which can be readily used and applied to existing and new brands.
Details
- Publication Date
- Sep 28, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Vikas Singla
Specifications
- Format