Value Drivers in e-Business 2.0 - How Web 2.0 is changing the Landscape of e-Business

eBook (PDF), 89 Pages
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Price: $14.95
This 2007 Master of Science Web 2.0 research (written by an entrepreneurial MScBA student at RSM Erasmus University (Netherlands) and Babson College (Boston, MA)) further develops Entrepreneurship and Strategic Management theory on value creation in e-Business, by looking at Web 2.0 and providing first insights in value drivers (themes) in the developed concept of ‘e-Business 2.0’. In this research, a framework is given that implements Web 2.0 as a technological enabler of interaction with and between communities and companies, while also introducing a shift towards e-Business 2.0. The focus in this research is on empirical findings on e-Businesses that embrace Web 2.0 in order to (co-)create value with users and to gain a competitive advantage.
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Product Details

First Edition
V.M. de la Mar
July 27, 2008
File Format
File Size
1.12 MB

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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