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Blue Ocean Strategy

eBook (PDF), 257 Pages
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Price: $6.00
Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It was introduced by W. Chan Kim and Renée Mauborgne in their best-selling book of the same name.
Available in PDF Format

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Product Details

ISBN
9781365752490
Edition
First Edition
Published
February 12, 2017
Language
English
Pages
257
File Format
PDF
File Size
2.61 MB
Product ID
23065214

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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