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Lulu Sales Rank: 88346
3 People Reviewed This Product
  • By Brian Martin
    Oct 22, 2015
    I found the content very insightful. As an experienced customer service and sales professional, many of the concepts were part of my existing repertoire. However, the history and context provided in the book; lent some background on why some of these strategies worked better in some circumstances than others. It caused me to reevaluate some of my selling techniques to provide better timing and implementation of my existing presentations. Overall, the book is a very easy read. It is set up in such a fashion that I will continue use it as a reference when I encounter roadblocks in communication. Customer service styles change over time. In order to stay on the cutting edge of consumer satisfaction requires constant vigilance. Having a resource such as this, allows self-evaluation so we can grow into the professional we all aspire to be.
  • By Sharon Myers
    Oct 21, 2015
    Will Briscoe has done an amazing job of combining cultural, scientific, and practical insights into an enjoyable read, suitable for anyone looking to enhance their relationships through good communication. He helps us understand the reasons we often feel "unheard" or "misunderstood" by family, friends, or coworkers. Focusing on the importance of better listening, we learn that to be understood - we have to understand the others in our conversation. Mr.Briscoe provides examples of the impact of culture and neurobiology on listening and learning in an interesting, and non-intimidating way to understand how patterns develop and how to change them. This book is a must for anyone interested in easier, more meaningful and effective communication.
  • By Susan Bagwell
    Oct 14, 2015
    Your ability to succeed, in any arena, is contingent upon your ability to communicate. I found this book to take me beyond my natural senses of speech and hearing. This book has opened doors to why I speak, how my listeners interpret what I say and what is the intent of conversation. I was absolutely amazed at the layers of thought and options of process that lie “beyond the tongue”. Treat yourself to a prescription that will cure you of misunderstandings, misguided suggestions and misused potential. BUY THIS BOOK. Others may agree or disagree…but, at least you’ll be able to explain your opinion in a way that will be both understood and accepted. – Susan Bagwell
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Product Details

Second Edition
William Briscoe
October 8, 2015
Perfect-bound Paperback
Interior Ink
Black & white
0.63 lbs.
Dimensions (inches)
6 wide x 9 tall
Product ID
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