The purpose of this guidebook is to provide suggestions and best practices for excellent partnerships between brands and social media listening and monitoring vendors. As most brands and agencies have touched this process at some point – WOMMA’s Research and Measurement Council was tasked to identify major takeaways from within the WOMMA membership on the selection and usage of these listening and monitoring tools..
Additionally, guidance is provided on what to do after listening and monitoring commences. Each chapter is focused on guiding brands or agencies of all sizes through determining needs, asking the right questions, and setting clear goals and expectations.
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