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Managerial Concept of Opinion Leaders in Assessment of Innovation Diffusion Rate

eBook (PDF), 7 Pages
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Price: $1.25
Lead users with strong opinion-leader features can positively influence the perception of future innovations by the average users of products and services. This article presents the summary of recent research results that propose the model for recognition of lead user and opinion leader characteristics, as well as managerial implications for acceleration of innovation diffusion rate for certain product categories. The proposed concept wishes to reduce the risk in the products and services innovation process and market research, developing the products that correspond with the needs of users, thus increasing the probabilty of adoption in the market.
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Product Details

Edition
First Edition
Published
August 26, 2009
Language
SerbianDEPRECATED - use srp
Pages
7
File Format
PDF
File Size
78.75 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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