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Asian ESP Journal Volume 7-1 UIBE Edition

ByZuocheng ZhangDr. Paul Robertson

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This special issue on Asian ESP will serve to showcase the research and practice in Business English teaching in China and to provide a venue for exchange of experiences and thoughts with colleagues in Asia and beyond. The booming of Business English in China has come in response to the need of China’s socio-economic development, the reform of English education in China, and the advances in research for business discourse and English for specific purposes. While China’s economy is increasingly globalized, there arises the demand for a large number of talents well-attuned to international business and adept at intercultural communication. Practitioners in Business English will find this a valuable edition to their teaching armory in China

Details

Publication Date
Apr 20, 2011
Language
English
ISBN
9781447667599
Category
Education & Language
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Zuocheng Zhang, By (author): Dr. Paul Robertson

Specifications

Pages
223
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
A5 (5.83 x 8.27 in / 148 x 210 mm)

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