Some websites are designed to be games. Most are not. But do you know people (perhaps even yourself) who are addicted to Digg, YouTube, or Facebook? Have you ever wondered why? Well, it’s because they are games--at least partially. Officially, they are social networks, news aggregators, etc. and not designed as game sites like Second Life is. However, these sites contain all factors of a game. They are not only useful, but also entertaining. You can manage relationships with friends, gain recognition, and even set trends. This book will describe the view of websites as games in general, and then study Digg, YouTube and Facebook as specific case studies. It will show you what the goals of these websites are, how to play, and how to win. By applying the game perspective to more areas of the web, users may find other hidden games and can thus use websites with greater efficiency, maximizing their personal gain.