Sample pages from the paperback edition. * Get massive exposure for your business, no special computer skills needed. * Quit wasting money on traditional advertising and marketing campaigns. * Blog to connect with customers and generate word of mouth. * Boost your visibility with Google, use MySpace for viral marketing. * Ignite word of mouth with Web social networks Call it whatever you like—buzz, word of mouth, peer-to-peer or viral marketing—you can’t just manufacture it. You must earn it—by engaging your target market. In the old days, with telephone cold-calling or postal direct mail, your chance of getting a response from someone who didn’t know you was about 2 percent. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.

Here's 60 pages from the book that retails for $18.95. >> Get massive exposure for your book, no special computer skills needed >> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns >> Blog to connect with readers and sell more books >> Boost your visibility with Google, use MySpace for viral marketing >> Ignite word of mouth with Web social networks >> Capitalize on peer content and "amateur" book reviews