Carol Phillips and Judy Hopelain are partners at Brand Amplitude, LLC, a brand strategy and customer insights consulting firm. Their clients include MTV, McKesson, Foster Farms, Vogue , J. Crew, Whirlpool and The Harlem Globetrotters. Carol teaches a popular MBA course in Brand Strategy at the Mendoza College of Business at The University of Notre Dame. Judy teaches a similar course at the Haas School of Business at UC Berkeley. They blog and write on the subjects of marketing, brandng, retailing and Millennials.