This item has not been rated yet
Paperback, 224 pages
$29.95
Ships in 3–5 business days
An Introduction to Internet Marketing and Planning is a practical guide to help businesses maximize their Internet marketing success.
The book includes chapters about Internet marketing planning, search engine optimization (SEO), pay-per-click (PPC) Internet advertising, e-mail marketing, social media marketing and Web analytics.
Written by marketing strategist and educator, Martyn R Whittaker, this book is concise and easy to read.