Author Spotlight
Dan Poynter's Para Publishing
Book Titles That Sell Books: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.00
Prints in 3-5 business days
The title and subtitle for your book will be the most important piece of copywriting you will do for that book. A good title alone can make the difference between a mediocre seller and a bestseller.... More > Similar to an advertising or news story headline, the title of a book often makes the difference between a reader passing the book by or picking it up to exam-ine it more carefully.< Less
Making the Web Pay: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.02
Prints in 3-5 business days
There are millions of Internet users and the number of people accessing the web continues to grow every day. It is not lost on publishers that everyone is interested in searching the Web and buying... More > online. In fact, statistics indicate that if you are not using the Internet as part of your business you will no longer be competitive enough to compete in the global digital economy of the 21st Century. While computer-book publishers are searching for new Internet/web manuscripts, all publishers are faced with two different challenges: Getting on the web and making the making money from it. This guide shows you how.< Less
Cooperative Book Promotion -- Saving Time and Saving Money: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $10.99
Prints in 3-5 business days
Cooperative marketing allows us to lower promotional costs and save valuable time by sharing work. Splitting the expenses of promotion with other publishers enables us to get our mes­sages to the... More > customer affordably. It is desirable to participate in cooperative pro­grams because most of the work is done for us for a fraction of the cost of doing the pro­motion ourselves. One person (who has done it before) does all the work. You just pay for the services and then go on to other projects. Or, you may take in other publishers to share costs in your program.< Less
About Publishing Contracts: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.03
Prints in 3-5 business days
There is no such thing as a "standard" book publishing contract. Each agreement must be custom-tailored to fit the situation at hand. Edit each contract as you need it, change it each time... More > your situation changes.< Less
Bookshelf -- Selling Books from Other Authors and Publishers: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.00
Prints in 3-5 business days
One way small and large publishers can easily expand their business is by operating a Bookshelf; selling related (non-competing) books from other publishers. Offering other books in the same line... More > as the anchor product will spread costs and make you the information center for your interest area. For example, Para Publishing has six books on various areas of publishing with The Self-Publishing Manual as our anchor product. We have special reports on very narrow publishing subjects, a newsletter Publishing Poynters and we host publishing workshops. But there are a lot of good books we did not write or publish that will help publishers. So we buy these books from their publishers and offer them to our book publishing customers.< Less
Books that were Originally Self-Published: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $10.98
Prints in 3-5 business days
The ultimate argument stopper, and a source of great inspiration for writers! If others dare to infer that self-published books are somehow lesser than books from large publishers, you may enjoy... More > asking whether they respect the scores of famous books and authors documented in this Instant Report.< Less
Interviews -- How Authors Get on Radio and TV: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.02
Prints in 3-5 business days
Every day, more than 10,200 guests appear on some 4,250 interview and talk shows across the US. There are shows on 988+ television stations. Ninety-four percent of the author-guests do not even have... More > recognizable names. Here are the station numbers...< Less
Book Publishing Calendar -- When to do What: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $10.99
Prints in 3-5 business days
One of the biggest pitfalls in small publishing is the lack of sufficient planning, especially the first time around. You don’t want to tie up funds by purchasing materials too soon and you... More > don’t want to miss some important publicity because you missed a filing date. This checklist will help keep you on track.< Less
Publishing Fiction and Poetry: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.00
Prints in 3-5 business days
At Para Publishing, we specialize in coaching nonfiction book publishers to sell more books. We do not claim to have any ex-pertise in magazine publishing, newsletter publishing, fiction or poetry.... More > Although fiction and poetry are much more difficult to sell than nonfiction books, some of our program ideas, leads and resources will work for creative literature. However, since we receive so many requests for information, we have created this Instant Report.< Less
pBooks to eBooks: An Instant Report from the Poynter Quick Reference Library By Dan Poynter
Paperback: $11.56
Prints in 3-5 business days
From printed book (pBook) to electronic book (eBook): Once your book is written and ready to be printed, it is time to wring more value out of it. One additional edition of the Work is the eBook. We... More > are moving from a print culture to an electronic culture. Most book publishers realize this but few know what to do next. Most are too busy with day-to-day publishing and promoting tasks and so most are waiting to see what is going to happen. Many of you have said: "I’ll wait until Dan figures it out and tells me what to do next." Well, here it is.< Less