Every day, more than 10,200 guests appear on some 4,250 interview and talk shows across the US. There are shows on 988+... More > television stations. Ninety-four percent of the author-guests do not even have recognizable names. Here are the station numbers... < Less

The Military Market: A Truthful Look at Size: If you're investigating the military market and read that the current strength... More > of the armed forces is slightly more than 1.55 million people, ignore it. Don't mistake "strength" for "buying power." Truth is the current buying power of the U.S. military market, according to the American Logistics Association, is nearly 12 million strong. < Less

This report can help you find almost all of the information you need to write, publish and promote cookbooks. To write a... More > successful cookbook, you should first be aware of the current eating trends, tastes, habits of Americans. Right now it seems that many people are cooking less but obsessing about it more. They are eating out more than they used to but are buying more cookbooks. They are doing more reading about cooking than cooking! < Less

The ultimate argument stopper, and a source of great inspiration for writers!

If others dare to infer that self-published... More > books are somehow lesser than books from large publishers, you may enjoy asking whether they respect the scores of famous books and authors documented in this Instant Report. < Less

There are millions of Internet users and the number of people accessing the web continues to grow every day. It is not lost... More > on publishers that everyone is interested in searching the Web and buying online. In fact, statistics indicate that if you are not using the Internet as part of your business you will no longer be competitive enough to compete in the global digital economy of the 21st Century.

While computer-book publishers are searching for new Internet/web manuscripts, all publishers are faced with two different challenges: Getting on the web and making the making money from it.

This guide shows you how. < Less

Cooperative marketing allows us to lower promotional costs and save valuable time by sharing work. Splitting the expenses of... More > promotion with other publishers enables us to get our mes­sages to the customer affordably. It is desirable to participate in cooperative pro­grams because most of the work is done for us for a fraction of the cost of doing the pro­motion ourselves. One person (who has done it before) does all the work. You just pay for the services and then go on to other projects. Or, you may take in other publishers to share costs in your program. < Less

The title and subtitle for your book will be the most important piece of copywriting you will do for that book. A good title... More > alone can make the difference between a mediocre seller and a bestseller. Similar to an advertising or news story headline, the title of a book often makes the difference between a reader passing the book by or picking it up to exam-ine it more carefully. < Less

One way small and large publishers can easily expand their business is by operating a Bookshelf; selling related... More > (non-competing) books from other publishers.

Offering other books in the same line as the anchor product will spread costs and make you the information center for your interest area. For example, Para Publishing has six books on various areas of publishing with The Self-Publishing Manual as our anchor product. We have special reports on very narrow publishing subjects, a newsletter Publishing Poynters and we host publishing workshops. But there are a lot of good books we did not write or publish that will help publishers. So we buy these books from their publishers and offer them to our book publishing customers. < Less

There is no such thing as a "standard" book publishing contract. Each agreement must be custom-tailored to fit the situation... More > at hand. Edit each contract as you need it, change it each time your situation changes. < Less

One of the biggest pitfalls in small publishing is the lack of sufficient planning, especially the first time around. You... More > don’t want to tie up funds by purchasing materials too soon and you don’t want to miss some important publicity because you missed a filing date. This checklist will help keep you on track. < Less