Advertising veteran Dean Fueroghne shares insights from his 40 years of experience in the advertising business. As a creative director and agency principal, he discusses advertising and what makes it work or not work. It's a view from inside the art and business of advertising.

Advertising veteran Dean Fueroghne shares insights from his 40 years of experience in the advertising business. As a creative director and agency principal, he discusses advertising and what makes it work or not work. It's a view from inside the art and business of advertising.

Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.