A complete how to for marketing via the Internet. Includes a strategy agenda, implementation check list, technology terms that apply to dealerships, security issues and ROI calculations. A must read for anyone interested in selling automobiles over the Internet.

A complete how to for marketing via the Internet. Includes a strategy agenda, implementation check list, technology terms that apply to dealerships, security issues and ROI calculations. A must read for anyone interested in selling automobiles over the Internet.