Author Spotlight
FORMIDABLE Business Guides by Mark Laing
Small Business Guide to Goal Setting By Mark Laing
eBook (PDF): $0.00
(1 Ratings)
This free 23 page guide was written by a business coach with 18 years experience coaching business owners in setting and achieving goals. This guide explains: How to set goals. How to have a... More > "Goal Focused" business. Common mistakes to avoid. Assessing how goal focused your business is now. How to set strategic objectives and a clear direction for your business. How to set operational goals. How to use goals as part of the performance management process for employees. Implementing actions to achieve each type of goal. This guide has practical actions to make your business more successful through goal setting. This guide contains the key actions to prepare your business for introducing the strategies in the Small Business Guide to Completing a Business Planning SWOT Analysis.< Less
Financial Planner's Guide to Implementing an Advice Based Practice By Mark Laing
eBook (PDF): $21.60
Comprehensive Guide for Financial Planners on how to create an Advice Model - the first Step in implementing an effective on-line marketing strategy. This 119 page document contains detailed... More > instructions on how to set advice based objectives, clearly define your target markets, establish the Advice Model and Pricing Model.< Less
Financial Planner's Guide to Goal Setting By Mark Laing
eBook (PDF): $0.00
This free 26 page guide was written by a business coach for Financial Planners based on two decades of coaching Practice Principals in setting and achieving goals. This guide explains: How to set... More > goals. How to have a "goal focused" business. Common mistakes to avoid. Assessing how goal focused your business is now. How to set strategic objectives and a clear direction for your business. How to set operational goals. How to use goals as part of the performance management process for employees. Implementing actions to achieve each type of goal. This guide has practical actions to make your practice more successful through goal setting. It provides the background actions for implementing the strategies in the Financial Planner's Guide to Completing a Business Planning SWOT Analysis.< Less
Financial Planner's Swot Analysis By Mark Laing
eBook (PDF): $21.59
This comprehensive 67 page guide is written specifically for financial planners. It is the next step in building a goal focused business. It details the process for reviewing a practice and its... More > operations to ensure strategic objectives, marketing and operational goals are achieved. This guide: Developed and proven on dozens of financial planning practices. Contains easy step-by-step actions on how to conduct a SWOT Analysis on the whole business or key operations e.g. new business administration, para-planning and marketing. Includes templates for establishing your long-term (3 year) objectives and for recording and resolving the immediate problems in the business in the first 90 days. Instructions on conducting a brainstorming session. Provides the tools to take the first step in reviewing your business and establishing a clear direction for its future success. Contains comprehensive goal setting instructions. Take action to make your financial planning practice more successful.< Less
Small Business Guide to Completing a Business Planning Swot Analysis (Edition 4.7) By Mark Laing
eBook (PDF): $13.61
Updated May 2016. Comprehensive SWOT Analysis Guide for small business written by an experienced business coach. Tested and proven on over 100 businesses. Easy step-by-step instructions for... More > brainstorming, conducting a SWOT and implementing agreed actions. Includes templates and issues to consider from 25 actual small business SWOT Analysis. Take control of your business and set a new direction.< Less
Business Coaching By Mark Laing
eBook (PDF): $13.07
This 44 page downloadable PDF guide assists business owners to decide if they need a business coach, the type of coaching required, and a set of questions and criteria for interviewing and selecting... More > the right coach. This guide answers the following questions: What is business coaching? What are the advantages of business coaching? What traps do I need to look out for? Does my business need a coach? Am I coach-able? What are the alternatives to engaging a business coach? How do I select the right coach for my business? How do I maximise the return on my investment in business coaching? This comprehensive guide includes all the materials to identify the right coach for your business and ensure you avoid potential problems.< Less
Financial Planner's Guide to Implementing Education Based Marketing Campaigns By Mark Laing
eBook (PDF): $22.77
Comprehensive Guide for Financial Planners on how to use Education Based (Content) Marketing to engage existing clients, reach new clients and referral sources. This form of marketing leverages the... More > effectiveness of email, and internet and social media networks, to demonstrate the competencies and expertise of advisers. The full approach to determining the marketable expertise of the practice, the target clients, types of campaigns, different formats, and distribution strategies are explained. If you are considering a content marketing strategy then this is the Guide for you.< Less
Financial Planner's Guide to Positioning & Branding for Marketing Success By Mark Laing
eBook (PDF): $21.81
Comprehensive Guide for Financial Planners on how to use marketing to effectively promote the practice and its advice. Explains how to apply the 5 "Ps" of marketing for clients and referral... More > sources. Details the key tools for creating effective marketing messages including the Client Value Proposition, the four primary positioning criteria, the Positioning Matrix, and how to complete the Positioning Statement. Provides strategies for clients and for referral sources.< Less