What is the Branding magic that Coke and Nike have that you don’t? Find out how rapidly growing companies take Branding far beyond trade names and logos. Flip over the brands of successful companies and you will discover a new world of well crafted branding promises, positioning, branding maps™, icons, apathy killers, credibility kickers, and intellectual property that work in combination to light up sales. Branding is essential in companies of any size. Every worthwhile business has a bit of “working magic” at its core that often remains buried. Learn how this is unearthed, packaged and sold in a workable sales cookie cutter. In your end game, you will find that your brand and its grip on your customer base is the only equity of any value to potential buyers. Find out how and why traditional ideas about branding are dying. Discover why, branding is the “oil well of the future” creating value for your company in the information economy and in the upcoming economy of ideas.

What is the Branding magic that Coke and Nike have that you don’t? Find out how rapidly growing companies take Branding far beyond trade names and logos. Flip over the brands of successful companies and you will discover a new world of well crafted branding promises, positioning, branding maps™, icons, apathy killers, credibility kickers, and intellectual property that work in combination to light up sales. Branding is essential in companies of any size. Every worthwhile business has a bit of “working magic” at its core that often remains buried. Learn how this is unearthed, packaged and sold in a workable sales cookie cutter. In your end game, you will find that your brand and its grip on your customer base is the only equity of any value to potential buyers. Find out how and why traditional ideas about branding are dying. Discover why, branding is the “oil well of the future” creating value for your company in the information economy and in the upcoming economy of ideas.