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Ebook, EPUB Format
How useful are the mainstream mass media in making you more informed? As you may have already suspected, the hidden biases, vested interests and veiled agendas are taking you for a ride.
One very important source of the media’s revenue comes from advertising. Journalists have long faced pressure to shape stories to suit advertisers and owners. To make matters worse, among the different media, newspapers are facing a secular decline in profitability.
As the profitability of newspapers decline, their dependence on advertising revenue increases, accentuating the problem of conflict of interest. Hence, newspapers will be under increasing pressure to bend to the interests of their advertisers. Often, these advertisers have a vested interest in promoting certain viewpoints, to your detriment. Therefore, it is more and more important for you to critically assess what you read from the media.
So, learn the content of this book thoroughly, and it will serve you well in the years to come!