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This book goes beyond the hype about generations and their “clashes” in the workplace. It does explore the differences among generations (like Baby Boomers and Generation X), but it goes further to help you figure out exactly how to apply that knowledge to real issues in the workplace, like marketing products and services, creating organizational systems and processes, and managing inter-generational conflict among staff. Knowledge about the differences is important, but the ability to sustain cross-generational conversations actually holds the key to effectiveness, and that is the focus of this book.
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