The New Science of Music Promotion is not the traditional marketing book for music as it provides unique insights on how to concretely leverage information analysis to focus music promotion. The power of information and its application to marketing (information-driven marketing) has been proven again and again to be very powerful approaches. In the current music market, if artists or music businesses want to succeed, they have to integrate those business best practices into their music promotion. Based on his work with numerous clients in the music industry, Jean Marc Rejaud, founder of Focus Marketing, explains what information-driven marketing really is, its business impact and how it successfully applies to music promotion. This DIY manual shows, with real music examples and simple applications, how to best leverage information to focus your limited resources on your proven top fans target and your most effective music promotion activities, for real business traction.