Azaz Motiwala is a renowned Marketing Expert and Founder of IKON Marketing Consultants, a leading marketing consulting firm in India helps companies to solve their marketing problems and achieve business objectives. During 14 years of his consulting practice, He has helped more than 200 SMEs and corporate companies across the globe with his core expertise in strategic marketing. Azaz Motiwala shares his marketing knowledge through seminars, articles and books which has benefited millions of business people, marketers and students across the globe. He is Certified Management Consultant awarded by The International Council of Management Consulting Institutes and author of best-seller "The Dictionary of Marketing".