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Hillstrom's Multichannel Secrets By Kevin Hillstrom
eBook (PDF): $7.95
In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases... More > threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.< Less
Online Marketing Simulations By Kevn Hillstrom
eBook (PDF): $4.99
The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to... More > optimize the long-term profitability of a business. By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time. The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.< Less
Hillstrom's Contact Strategy Optimization On A Budget By Kevin Hillstrom
eBook (PDF): $79.00
Kevin Hillstrom brings twenty years of practical experience at leading multichannel marketers like Nordstrom, Eddie Bauer, and Lands' End to the challenge of Contact Strategy Optimization. Too... More > often, identifying the proper catalog and e-mail contact strategy requires expensive black box algorithmic solutions that are difficult to understand. In this document, Kevin illustrates a straightforward approach to the challenge, offering a simple spreadsheet that can be used by any Executive or Business Analyst.< Less
Hillstrom's Multichannel Secrets By Kevin Hillstrom
Paperback: $14.95
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In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases... More > threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.< Less