In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for... More > exchange. This means it requires us to commoditize the concept of brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline. < Less

The author wonders if it is the end of the ‘market economy’, referring to the impacts of globalization in the aftermath... More > of the credit crunch of 2008. While we all seek answers to the crisis, global economic future remain dark and uncertain. Can we take a peep at the dark days of the closed economic system? It would be unthinkable to step back to protectionism, author argues. Management of the economy requires vision and innovation. National economies are part of the global economic system and the conventional policy tools do not seem to work today. The author proposes a challenging strategy to privatize the economy and corporatize the nation-state. The concepts of National Equity and Gross National Asset are rather innovative. Economic privatization involves commoditizing the economic potential and capability to be sold to the tax-payer stakeholders who contribute to the National Insurance or Social Security scheme. It may also mean a low-tax and low debt economy. < Less

Whether economic liberalization and the growing influence of the multinationals or the ineffective global financial system... More > and the globalization impacts, it all has something to do with the global economic and public policy making. At the national level, the key policy issues remain the management of the national economy and public revenue versus expenditure. The adverse impacts of globalization, advancing technology, and the changing demographics also exacerbate the issue. Moreover, the existing party political system at national level and the institutions of governance at the global level are increasingly become obsolete and therefore fail to response to the global challenges today. The policy framework presented here attempts to address some of these issues. The objectives of the book rest with identifying and addressing the key global public policy issues that challenge the world order and to present some innovative but rather unorthodox policy propositions. < Less

The author proposes an innovative strategy to corporatize the nation-state by commoditizing the economy and its potentials... More > to be sold in the share market. The nation-state as a corporation will also have equity and national asset. The tax-payer citizens will hold shares funded by NI or social security contribution.This will help reduce the huge sovereign debt that is the cause of global economic crisis. < Less

In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for... More > exchange. This means it requires us to commoditize the concept of brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline. < Less

The author wonders if it is the end of the ‘market economy’, referring to the impacts of globalization in the aftermath... More > of the credit crunch of 2008. While we all seek answers to the crisis, global economic future remain dark and uncertain. Can we take a peep at the dark days of the closed economic system? It would be unthinkable to step back to protectionism, author argues. Management of the economy requires vision and innovation. National economies are part of the global economic system and the conventional policy tools do not seem to work today. The author proposes a challenging strategy to privatize the economy and corporatize the nation-state. The concepts of National Equity and Gross National Asset are rather innovative. Economic privatization involves commoditizing the economic potential and capability to be sold to the tax-payer stakeholders who contribute to the National Insurance or Social Security scheme. It may also mean a low-tax and low debt economy. < Less

Whether economic liberalization and the growing influence of the multinationals or the ineffective global financial system... More > and the globalization impacts, it all has something to do with the global economic and public policy making. At the national level, the key policy issues remain the management of the national economy and public revenue versus expenditure. The adverse impacts of globalization, advancing technology, and the changing demographics also exacerbate the issue. Moreover, the existing party political system at national level and the institutions of governance at the global level are increasingly become obsolete and therefore fail to response to the global challenges today. The policy framework presented here attempts to address some of these issues. The objectives of the book rest with identifying and addressing the key global public policy issues that challenge the world order and to present some innovative but rather unorthodox policy propositions. < Less