The purpose of this course is to help participants learn the differences in communication styles among various personality types. Participants will find ways to quickly spot a customer’s style... More > and adjust the sales approach to fit their needs. At the conclusion of this course, participants should be able to: • Identify key customer communication styles and their relevance to selling • Identify the buying characteristics associated with different communication styles • Identify “cues” that indicate a particular style and adapt selling techniques to address the style • Identify “style” factors that influence the buyer’s decision< Less
The purpose of this course is to have participants learn how to increase referrals by choosing marketing and sales tools based on their needs and the needs of their potential customers. At the... More > conclusion of this course, participants should be able to: • Explain how to increase referral activities for their business • Describe how market segmentation can influence which tools will best expand their reach • Identify tools that can assist in marketing and referral activities within four categories: portfolio, advertising, public relations, and client relations • Identify criteria to effectively prioritize the use of marketing and sales tools in their business< Less
The purpose of this course is to explore the designer’s role in user interface programming and to provide practical guidance for the user interface programming process. It addresses the... More > procedures and documentation essential to top-quality user interfaces that are tailored to clients’ differing needs and abilities. It identifies different usage levels and discusses how to address those different levels when programming an interface. It is expected that participants will already have a requisite knowledge of user interfaces. At the conclusion of this course, participants should be able to: • Analyze the benefits of designers dictating programming • Create standardized engineering documents and user instructions for a user interface, including menus and function trees< Less
The purpose of this course is for participants to learn the criteria for successful business relationships. They will examine the warning signs of a connection in jeopardy, and learn communication... More > techniques that can assist in repairing relationships. Participants will discover ways to successfully and professionally end a business relationship when a connection is no longer working. At the conclusion of this course, participants should be able to: • Evaluate the effectiveness of an existing business relationship and identify any needed adjustments • Identify cues that indicate the connection is not working and identify how and when to address problems • Identify how and when to address problems using phone, email, or face-to-face discussion • Determine when a business connection should be re-negotiated or ended Recommended prerequisite: ESCR231< Less
The purpose of this course is to educate industry personnel on digital media fundamentals, including the hardware, software, and technology of media servers and clients; distribution and control... More > methods using analog and IP-based switching systems; common recording formats; and the legal issues for digital rights management. This course also includes information and examples of how to select and install a media server and clients that meet customer needs and budgets.< Less
The purpose of this course is to help participants understand the importance of implementing a Customer Relationship Management (CRM) system. Participants will learn about features they need to look... More > for when selecting a CRM system, as well as what is involved in getting the system functional. The course examines the different aspects of a CRM system including: marketing/lead generation, sales management, invoicing and accounting, project management, service management, and client follow-up. At the conclusion of this course, participants should be able to: • Assess the features of a CRM system that are needed in their business • Understand what is involved in implementing a CRM system and determine a timeline for complete implementation< Less
The purpose of this course is for participants to learn the mistakes many A/V salespeople make when tapping into the interior design market, and learn how to effectively deal with these partners.... More > Knowing how to use today’s advanced A/V products and system design techniques to develop more qualified leads in the interior design community improves sales success. This course is designed to help participants sell advanced home theater and home automation systems while meeting the needs of the interior designer. At the conclusion of this course, participants should be able to: • Network with and maintain interior designer relationships • Describe interior designers’ goals and apprehensions • Work effectively with interior designers throughout the duration of a project< Less
The purpose of this course is to explore the relationship between project cost and schedule to track the fiscal health of your project. Participants explore the financials of a project and are... More > provided basic tools and techniques for reporting and predicting success at any given point in time. These methods can be carried forward to improve efficiency in work process on future projects.
At the conclusion of this course, participants should be able to:< Less
The purpose of this course is to give participants the opportunity to analyze and apply principles related to security, CCTV, and access control integration. Participants will take basic principles... More > they have already learned regarding security systems, components, and interfacing and analyze and apply that knowledge in new situations. It is expected that participants will already have a requisite knowledge of basic sub-system control and security components.• Examine the advantages and disadvantages of various types of CCTV systems (DVR, storage, video servers, IP-enabled) • Assess life safety systems to address smoke, heat, and intrusion detection, among others • Demonstrate the value of working with security contractors< Less
The purpose of this course is to examine the strategies for analyzing the financials for electronic systems contractor businesses. It focuses on auditing balance sheets and analyzing key indicators... More > to determine the health and profitability of a business. Topics include strategic management techniques to manage and forecast growth. At the conclusion of this course, participants should be able to: • Perform a balance sheet audit • Analyze key indicators to perform a financial analysis of a business • Use a trended income statement to improve strategic management • Evaluate overall company profitability as well as job specific profitability Recommended prerequisites: ESB101, ESB201, ESB202, ESB203, ESB204< Less
Welcome to CEDIA University Courseware Marketplace. Whether you are looking to begin a career in the electronic systems integration industry or are looking to enhance skills of new employees, the courseware available through CEDIA University will help you gain the knowledge and techniques needed for a career in the residential electronic systems industry.
