Pharmaceutical sales and marketing IS in turmoil. Eroding trust for industry, overabundance of reps, and limited physician time are leading to a "perfect storm" for the death of the pharmaceutical sales rep. Threats also present opportunities in disguise. Can you see the opportunities in front of you? In this book, Dr. Pawar provides creative new concepts and exercises to take individuals and teams through these challenges successfully. Whether you are a senior-level leader in pharmaceutical sales or marketing, or whether you are "in the field", this book will stimulate the "mind shifts" you need to succeed for the long run.

Pharmaceutical sales and marketing IS in turmoil. Eroding trust for industry, overabundance of reps, and limited physician time are leading to a "perfect storm" for the death of the pharmaceutical sales rep. Threats also present opportunities in disguise. Can you see the opportunities in front of you? In this book, Dr. Pawar provides creative new concepts and exercises to take individuals and teams through these challenges successfully. Whether you are a senior-level leader in pharmaceutical sales or marketing, or whether you are "in the field", this book will stimulate the "mind shifts" you need to succeed for the long run.