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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius By Dr. Robert C. Worstell
Paperback: List Price: $15.95 $7.98 | You Save: 50%
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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most... More > powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.< Less
Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius By Dr. Robert C. Worstell
eBook (ePub): $4.99
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most... More > powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.< Less
Scientific Advertising Origins - Bundle By Dr. Robert C. Worstell
eBook (ePub): $8.99
All effective modern marketing can be traced to three authors in one time period. You only find this by studying the greats, and who they studied, and then who THEY studied. None of the modern... More > marketing “guru's” talk about this period in history, but all their work stems from the discoveries made during this time. You can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. You'll see where all the new, “modern” breakthroughs have come from and why they get results. All the secrets hidden in plain sight. For you to find... Get Your Copy Today!< Less
Scientific Advertising Origins By Dr. Robert C. Worstell et al.
Paperback: List Price: $24.95 $12.48 | You Save: 50%
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All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there – and then study who they studied – you can... More > eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, “modern” breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!< Less