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Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter By Dr. Robert C. Worstell & Claude C. Hopkins
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are... More > well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. Get Your Copy Today!< Less
Scientific Advertising Origins - Bundle By Dr. Robert C. Worstell
eBook (ePub): $8.99
All effective modern marketing can be traced to three authors in one time period. You only find this by studying the greats, and who they studied, and then who THEY studied. None of the modern... More > marketing “guru's” talk about this period in history, but all their work stems from the discoveries made during this time. You can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. You'll see where all the new, “modern” breakthroughs have come from and why they get results. All the secrets hidden in plain sight. For you to find... Get Your Copy Today!< Less
Scientific Advertising Origins By Dr. Robert C. Worstell et al.
Paperback: List Price: $24.95 $12.48 | You Save: 50%
Prints in 3-5 business days
(1 Ratings)
All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there – and then study who they studied – you can... More > eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, “modern” breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!< Less
Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter By Dr. Robert C. Worstell & Claude C. Hopkins
eBook (ePub): $3.99
(1 Ratings)
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are... More > well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We hope that this book will throw some new lights on the subject. Claude C. Hopkins< Less
Scientific Advertising: With the Psychology of Advertising By Dr. Robert C. Worstell et al.
eBook (ePub): $4.99
Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on... More > advertising ever written. "The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed. All current models of ad writing and testing can be tracd to these 2 classic texts. Your job security depends on getting the best possible return on your marketing investment. Your company's bottom line translates to sales from customers influenced by your ads. This is a key reference for any and all marketers. Get your copy today - and one for each of the marketing staff in your company. These authors can save your jobs and earn you that promotion and pay raise - if you apply what they present here.< Less