(PAPERBACK EDITION)

Applied memetics is the science of persuasion through demonstration, observation and imitation. It... More > takes the lessons of pure memetics and puts them to use in the real world.

It recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind.

What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate. < Less

A strategic guide for executives in the U.S. food industry, who must deal with the public's anxiety and anger during and... More > after outbreaks of foodborne illness. < Less

Controversy kills
It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It... More > drives down stock prices. It repels lenders and investors. It demoralizes employees.
The list of damage caused by unmanaged corporate controversy is almost endless.
Since each of these responsibilities – sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on – falls into the purview of the executive … shouldn’t you know how to protect them from controversy?
Imagine you are at The Table with all of your company’s top executives.
There’s a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you:
“What do we do?”
Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy?
If not, read this book. < Less

Controversy kills.

It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It... More > drives down stock prices. It repels lenders and investors. It demoralizes employees.

The list of damage caused by unmanaged corporate controversy is almost endless.

Since each of these responsibilities – sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on – falls into the purview of the executive … shouldn’t you know how to protect them from controversy?

Imagine you are at The Table with all of your company’s top executives.
There’s a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you:

“What do we do?”

Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy?

If not, read this book. < Less

(HARDBACK EDITION) Applied memetics is the science of persuasion through demonstration, observation and imitation. It takes... More > the lessons of pure memetics and puts them to use in the real world.

It recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind.

What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate. < Less

Memo to all corporate executives:

You stand to lose far more
in the court of public opinion
than you stand to lose in any... More > court of law.

Protect your company. Read this book.

Do it now. < Less

Controversy kills.

It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It... More > drives down stock prices. It repels lenders and investors. It demoralizes employees.

The list of damage caused by unmanaged corporate controversy is almost endless.

Since each of these responsibilities – sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on – falls into the purview of the executive … shouldn’t you know how to protect them from controversy?

Imagine you are at The Table with all of your company’s top executives.
There’s a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you:

“What do we do?”

Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy?

If not, read this book. < Less

Controversy kills
It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It... More > drives down stock prices. It repels lenders and investors. It demoralizes employees.
The list of damage caused by unmanaged corporate controversy is almost endless.
Since each of these responsibilities – sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on – falls into the purview of the executive … shouldn’t you know how to protect them from controversy?
Imagine you are at The Table with all of your company’s top executives.
There’s a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you:
“What do we do?”
Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy?
If not, read this book. < Less

A strategic guide for executives in the U.S. food industry, who must deal with the public's anxiety and anger during and... More > after outbreaks of foodborne illness. < Less

(PAPERBACK EDITION)

Applied memetics is the science of persuasion through demonstration, observation and imitation. It... More > takes the lessons of pure memetics and puts them to use in the real world.

It recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind.

What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate. < Less