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Using the New Internet Technologies to Market Your Business
Guest: Tom Casale, President, Simplified Solutions Topic Title: Using the New Internet Technologies to Market Your Business Description: First there was email then Web Page optimization, but now a whole new set of techniques are being used to market over the Internet. This show will focus on how the small business owner can take advantage of Blogs, Vlogs, Podcasts and other techniques to promote and market their business. Sites like You Tube and MySpace are in the news, but is there a way for the business owner to take advantage of these types of offerings too?
Download: $7.50
 
Guerrilla Marketing for Small Business
Guest: Debbi Bifulco, President, Bifulco Business Solutions, LLC Topic Title: Guerrilla Marketing for Small Business Description: Guerrilla Marketing was first established by Jay Conrad Levinson in 1983 as an innovative approach to marketing, but what is it? How can the concepts and techniques of Guerrilla Marketing help the small business owner establish a more effective marketing program? How can Guerrilla Marketing help the business owner produce first-rate marketing plans and materials without having a big budget?
Download: $7.50
 
Financial Planning for Small Business Owners
Guest: Rick Hopf, Financial Representative, Northwestern Mutual Financial Network Topic Title: Financial Planning for Small Business Owners Description: Financial planning is critical for small business owners, so why do so many avoid the topic and not take action? How can an owner insure their own financial picture will be secure when they finally exit their business? What can an owner do financially if he or she wants to keep the business in the family after they retire?
Download: $7.50
 
Business Planning As The Key To Entrepreneurship
Guest: Jason Jacobsohn, SBDC Director, Chicagoland Entrepreneurial Center Topic Title: Business Planning As The Key To Entrepreneurship Description: Do I really need a business plan when raising money through a bank? What needs to be in my business plan? How do I get help in developing a plan? Do different sources of capital require different content in my business plan? How can the Chicagoland Entrepreneurial Center help me get my new business going? Other than help with business plan development, what other services does the Center offer?
Download: $7.50
 
Bullying in the Small Business Workplace
Guest: Orisha Kulick, Social Worker Topic Title: Bullying in the Small Business Workplace Description: How does bullying happen in the workplace? Is this only a large company phenomenon? What can I, the owner do about bullying? What risks am I facing if I don’t effectively deal with bullying in my company? Are there policies I need to implement in this area? Do I need to train my people to be aware of this problem? Are there laws I need to be aware of pertaining to bullying?
Download: $7.50
 
Lean Manufacturing and Small Business
Guest: Dave Hollinger, Topic Title: Lean Manufacturing and Small Business Description: What exactly is Lean Manufacturing? Does it apply only to large companies? What benefits should I expect if I adopt it? How do I institute Lean Manufacturing practices in my company? How long will it take for me to see benefits? How do I get my people up to speed?
Download: $7.50
 
What is the Role of Comedy in Business Motivation and Sales?
Guest: Rick March, President, MHA Communications Topic Title: What is the Role of Comedy in Business Motivation and Sales? Description: What is the role of comedy in the business workplace? What benefit is there to using comedy in my company? Is this just something to be done at company outings and annual meetings? How do I take steps to use comedy effectively? What are the risks for this type of program?
Download: $7.50
 
What Do I Do When My Traditional Way of Selling No Longer Works?
Guest: Chris Kremer, Blue Engine Enterprises, LLC Topic Title: What Do I Do When My Traditional Way of Selling No Longer Works? Description: The traditional sales approach of emphasizing functions, features and benefits no longer works as well as it once did, so what is someone in sales to do? What is the difference between a sales-focused selling approach and a customer centered approach? What is systematic selling and how does it work? What is the best way to deal with customer resistance?
Download: $7.50
 
Text Message Marketing
Guest: Jim Washok, President, OTAir Topic Title: Text Message Marketing Description: Do you know what Text Message Marketing is? Do you know how it might benefit you business? What does it take to be a successful entrepreneur? What are the most critical problems faced by the owner of a new business? What can be done to overcome these problems? What is the right balance between the ownership, manager and technical responsibilities? What is your plan for growth and when do you plan to reach it? How important is it to develop a standard set of processes in my business?
Download: $7.50
 
Entrepreneurs Showcase - Deborah Krohn
Guest: Deborah Krohn, President, Krohn Studio Topic Title: Entrepreneurs Showcase Description: What does it take to be a successful entrepreneur? What are the most critical problems faced by the owner of a new business? What can be done to overcome these problems? What is the right balance between the ownership, manager and technical responsibilities? What is your plan for growth and when do you plan to reach it? How important is it to develop a standard set of processes in my business?
Download: $7.50
 
Why Write A Book? Is It Of Any Value To A Small Business Owner?
Guest: Robert S. Engelman III, President, Engelman Management Group, Inc. Topic Title: Why Write A Book? Is It Of Any Value To A Small Business Owner? Description: Why do you want to write a book? · Ego · Credibility · Marketing and promotion · Money · Feel you have a story to tell · Passionate about something · Legacy / permanence · Challenge · Self discovery 3 Key Questions before getting started · What is the purpose of your book? · Do you have passion to see it through? · Are you willing to make changes along the way?
Download: $7.50
 
Mergers and Acquisitions as a Strategy for Growth
Guest: Mike Nall, CPA, CM&AA, Founder, Alliance of Merger and Acquisition Advisors Topic Title: Mergers and Acquisitions as a Strategy for Growth Description: In some industries and for some companies, a merger or an acquisition may be a good way to grow. How can a small business owner determine if M&A is an alternative to be considered? If an owner decides to merge or make an acquisition, what are the steps that need to be taken? What are the signs in M&A that a deal is a bad one? Besides the owners, who needs to be involved in a merger or acquisition deal?
Download: $7.50
 
“People-Ready” by Microsoft
Guest: William Topel, Partner, Powership, Inc. Topic Title: “People-Ready” by Microsoft. Description: Small to Medium size businesses for years have been striving to understand and align themselves with technology that works and solves their business issues. These companies struggle with many complex matters. This session will allow you to hear from one of Microsoft’s top business partners on how you and your people can grow with technology through Microsoft’s recently announced new vision of “People-Ready”. The session will discuss new technology solutions that are available for you and your company to take advantage of. The solutions will provide you with opportunities that you never thought possible for your company regardless of the fact that you may be 2 people, 22 people, or 202 people.
Download: $7.50
 
Growing a Business Through People
Guest: Katherine Topel, President, Powership, Inc. Topic Title: Growing a Business Through People Description: Katherine Topel is the founder and President of POWERSHIP®, INC. She recently authored a book by the same name. POWERSHIP® is a nine part proven process guaranteed to engage your people, execute the impossible and get you results you can take to the bank. For over 15 years she was a CEO of a prestigious consulting firm in the Chicago area that she also founded. She utilized the POWERSHIP Culturescape™ model to grow the firm from only 3 people to a multi million-dollar corporation. Her extensive experience in the IT, Consulting, Manufacturing, Logistics, and Supply Chain industries allows her to have the understanding of what it takes to run a company large or small in today’s business world.
Download: $7.50
 
Entrepreneurs Showcase - Jeff Marpe
Guest: Jeff Marpe, Director, linenine Topic Title: Entrepreneurs Showcase Description: linenine is a visual communications company specializing in commercial video and films. Jeff founded linenine over 15 years ago and this show will explore many of the challenges he has faced. Linenine has developed films for many of the world’s largest companies including Apple, Pfizer and Budweiser.
Download: $7.50
 
Entrepreneurs Showcase - Tom Casale
Guest: Tom Casale, President, Simplified Solutions Topic Title: Entrepreneurs Showcase Description: Simplified Solutions is an Internet focused marketing startup company devoted to helping companies use the internet to make money. Our Simplified Solutions are simply the best web products and new web marketing services available. Whether it's email marketing, building websites for associations, or businesses, ecommerce, custom webcasting, or search engine marketing- we know how to deliver what you need. This show will explore how Tom has grown his company into a successful competitor in a crowded Internet marketplace.
Download: $7.50
 
Entrepreneurs Showcase - Allan Hug
Guest: Allan Hug, President, Safeplace Technologies Topic Title: Entrepreneurs Showcase Description: Safeplace Technologies is a security services startup company focused on supporting emergency responders by providing detailed video of the interiors and floor plans for the building to which they are responding. Allan is a successful entrepreneur and this show will focus on the plans for Safeplace and the challenges he is facing.
Download: $7.50
 
Entrepreneurs Showcase - Chuck Duff
Guest: Chuck Duff, President, Thai Bodywork Topic Title: Entrepreneurs Showcase Description: Thai Bodywork is a services company devoted to training practitioners of Thai Massage. Emerging from a strongly Buddhist tradition, the practice of Thai yoga massage is a practical expression of Metta, compassion toward oneself and others. Performed on a mat in comfortable clothes, this "lazy man's yoga" creates a therapeutic "dance" incorporating rhythmic motion, invigorating stretches, palming and thumbing along energy lines to invoke emotional calming and deep relaxation. This show will focus on Chuck’s transition from a single massage practice to a business in which he trains other therapists.
Download: $7.50
 
Entrepreneurs Showcase - Amanda Klingman
Guest: Amanda Klingman, President, Klingman Group Topic Title: Entrepreneurs Showcase Description: Klingman Group specializes in recruiting for small to medium size law firms and in outsourced HR services for small to medium size companies. Amanda is a successful entrepreneur who has faced many challenges as she has grown her business. This show will focus on how she has achieved her success.
Download: $7.50
 
Successful Networking
Guest: Sharan Tash, President, The Professional Networker Topic Title: Successful Networking Description: What must I do to be a successful networker? What is the best way for me to learn how to be an effective networker? Why should I network on a regular basis? Is there a business for which networking is not helpful? How important is my elevator pitch in networking? What is the role of one on one meeting in networking? I am spending a lot of time networking, but I am not getting leads – what am I doing wrong?
Download: $7.50
 
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