Lulu Basics
Lulu is a marketplace for creators of content, so what you see is actually the product of a community that has grown up around Lulu's electronic publishing technology. We give the creators and owners of digital content complete control over how they use their work. Individuals, companies and groups can use Lulu to publish and sell a variety of digital content including books, music, video, software, calendars, photos and artwork. Learn more about how easy it is to buy and sell on Lulu!
- What is POD (print on demand)?
- Is Lulu a vanity press?
- Who is the publisher — me or Lulu?
- How much does it cost to use Lulu?
- How much will my printed book cost?
- How much will my CD or DVD cost?
- Is it free to sell my ebooks through Lulu?
- Lulu is a world-wide publishing company
- Will Lulu lay out or edit my content for me?
- What rights does Lulu have over my work?
- How does Lulu make money? Is this a scam?
- Can I publish privately or control who sees my work?
- How can I get my book listed on Amazon and Barnes & Noble?
- Is Lulu appropriate for printing just a few copies?
- Is Lulu appropriate for a small publishing business?
- Can I publish fan fiction on Lulu?
- Can I use Lulu in conjunction with another publishing company?
- How do I get answers to questions that are not in the FAQs?
- What is Lulu's customer service phone number?
What is POD (print on demand)?
Print on demand (POD) is a method of producing books or other media (such as CDs and DVDs) one at a time using a digital file.
At Lulu, you upload your digital file and we convert it into what we call a "print-ready PDF." Authors who are more technologically inclined may skip the conversion by uploading a PDF that they made and that meets our requirements. After someone buys the book, our printer produces the hard copy or copies using our print-ready PDF and ships it within days.
POD is different from mass market publishing. Traditional publishers usually print thousands of copies all at once. Although this costs less per copy, it requires a large publishing company that can pay for and store all that merchandise.
Publishers typically take most of the money from book sales, leaving a small percent for the author. Lulu turns this around, giving you financial control by making it possible and profitable to print a single copy.
Last updated: 2008-09-30 07:15:26 | Back to top
Is Lulu a vanity press?
Lulu is a technology company, not a vanity press.
Vanity presses typically offer many services, all of which must be paid for in advance. It is not unusual for vanity presses to require an initial order of hundreds of copies of any book they print.
Lulu not only offers POD (print on demand) services, but also provides a marketplace to make it easier for you to sell your books yourself. We charge no fee for any of our basic services. Your first expense is the production cost of the first copy of your book that you order.
You can purchase optional services from Lulu, such as Published By You and Published By Lulu distribution services. In addition, Lulu provides a Services Marketplace where members of the Lulu community sell their expertise.
Lulu earns its money from a small commission on the sale of each book.
Last updated: 2008-09-30 07:15:26 | Back to top
Who is the publisher — me or Lulu?
The publisher of record depends on the service you purchase.
- The default free service does not provide an ISBN for your work but you can use Lulu.com as the sole retail site.
- Published by You is a a distribution option from Lulu in which you are the publisher of your work and sell it both on Lulu.com and other retail sites
- Published by Lulu is a different distribution option in which Lulu handles publishing and distribution outside of the Lulu.com marketplace on places such as Amazon.com, Barnes&Noble.com, and other online retail sites.
Last updated: 2008-09-30 07:15:26 | Back to top
I published my book outside of Lulu and it has an ISBN. Can I use this ISBN when I publish my book on Lulu?
If you are the registered publisher for the ISBN, you may use it at Lulu. You may not purchase any distribution services for that ISBN at this time. If you received the ISBN from a publisher and it is registered to that publisher, you may not use it at Lulu. It is the publisher’s property and only they have the right to use it.
Last updated: 2008-09-30 07:15:21 | Back to top
How much does it cost to use Lulu?
Publishing through Lulu is free. There is no set-up fee and no requirement that you buy copies of your work.
When someone wants to buy your content, Lulu handles the transaction and pays you the creator revenue you specified.
Lulu takes a small commission when someone else buys your content. Lulu's commission is a small markup of the amount you set as your creative revenue. The purchase price of books, calendars, CDs and DVDs also includes a base cost for raw materials and printing service.
Last updated: 2008-09-30 07:15:21 | Back to top
How much will my printed book cost?
Cost for Lulu Marketplace Books |
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Book Type |
![]() Perfect Bound |
![]() Saddle Stitch |
![]() PlastiCoil |
![]() Casewrap Hardcover |
![]() Dust Jacket Hardcover |
| U.S. Trade - 6 x 9" - 15.24 x 22.86 cm
|
|||||
|---|---|---|---|---|---|
Binding Fee |
$4.53 |
$4.53 |
$4.53 |
$14.00 |
$15.00 |
| B&W Per Page | $0.02 |
$0.02 |
$0.02 |
$0.02 |
$0.02 |
| Color Per Page | $0.15 |
$0.15 |
$0.15 |
$0.15 |
N/A |
| U.S. Letter - 8.50 x 11" - 21.59 x 27.94 cm
|
|||||
Binding Fee |
$4.53 |
$4.53 |
$4.53 |
$17.00 |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
$0.02 |
$0.02 |
|
| Color Per Page | $0.15 |
$0.15 |
$0.15 |
$0.15 |
|
| Comic Book - 6.625 x 10.25" - 16.82 x 26 cm
|
|||||
Binding Fee |
$4.53 |
$4.53 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
|||
| Color Per Page | $0.15 |
$0.15 |
|||
| Landscape - 9 x 7" - 22.86 x 17.78 cm |
|||||
Binding Fee |
$4.53 |
$4.53 |
$4.53 |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
$0.02 |
||
| Color Per Page | $0.15 |
$0.15 |
$0.15 |
||
| Small Square - 7.5 x 7.5" - 19 x 19 cm
|
|||||
Binding Fee |
$4.53 |
$4.53 |
$4.53 |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
$0.02 |
||
| Color Per Page | $0.15 |
$0.15 |
$0.15 |
||
Large Square - 8.5 x 8.5" - 21.59 x 21.59 cm
|
|||||
Binding Fee |
$4.53 |
$4.53 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
|||
| Color Per Page | $0.15 |
$0.15 |
|||
| Pocket Size - 4.25 x 6.87" - 10.79 x 17.46 cm
|
|||||
Binding Fee |
$4.53 |
N/A |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
||||
| Color Per Page | $0.15 |
||||
| Royal - 15.59 x 23.38 cm - 6.13 x 9.21"
|
|||||
Binding Fee |
$4.53 |
$4.53 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
|||
| Color Per Page | $0.15 |
$0.15 |
|||
| Crown Quarto - 18.90 x 24.58 cm - 7.44 x 9.68"
|
|||||
Binding Fee |
$4.53 |
$4.53 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
|||
| Color Per Page | $0.15 |
$0.15 |
|||
| A4 - 20.99 x 29.70 cm - 8.26 x 11.69" |
|||||
Binding Fee |
$4.53 |
$4.53 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
|||
| Color Per Page | $0.15 |
$0.15 |
|||
| A5 - 14.81 x 20.99 cm - 5.83 x 8.26"
|
|||||
Binding Fee |
$4.53 |
$4.53 |
$4.53 |
N/A |
N/A |
| B&W Per Page | $0.02 |
$0.02 |
$0.02 |
||
| Color Per Page | $0.15 |
$0.15 |
$0.15 |
||
| Note: The cost of color books is significantly more than black and white books. When you select color printing (the "Full color pages" option in the publishing wizard), costs $0.15 for every page in the book, not just the pages with color. The printing costs for a 100-page, perfect bound, 6" x 9" color book would be $19.53 ($15.00 printing + $4.53 setup). | |||||
| Cost for Distribution Books | ||||
Book Type |
![]() Perfect Bound |
![]() Saddle Stitch |
![]() Casewrap Hardcover |
![]() Dust Jacket Hardcover |
U.S. Trade - 6 x 9" - 15.24 x 22.86 cm |
||||
|---|---|---|---|---|
| Binding Fee | $1.50 |
N/A |
$9.00 |
$10.00 |
| B&W Per Page | $0.02 |
$0.02 |
$0.02 |
|
| Color Per Page | $0.15 |
$0.15 |
N/A |
|
U.S. Letter - 8.50 x 11" - 21.59 x 27.94 cm |
||||
| Binding Fee | $2.00 |
$2.00 |
N/A |
N/A |
| B&W Per Page | $0.025 |
N/A |
||
| Color Per Page | $0.15 |
$0.15 |
||
Comic Book - 6.625 x 10.25" - 16.82 x 26 cm |
||||
| Binding Fee | $2.00 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.025 |
|||
| Color Per Page | $0.15 |
|||
Small Square - 7.5 x 7.5" - 19 x 19 cm |
||||
| Binding Fee | $2.00 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.025 |
|||
| Color Per Page | $0.15 |
|||
Large Square - 8.5 x 8.5" - 21.59 x 21.59 cm |
||||
| Binding Fee | $2.00 |
$2.00 |
N/A |
N/A |
| B&W Per Page | N/A |
N/A |
||
| Color Per Page | $0.15 |
$0.15 |
||
Pocket Size - 4.25 x 6.87" - 10.79 x 17.46 cm |
||||
| Binding Fee | $1.50 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
|||
Royal - 15.59 x 23.38 cm - 6.13 x 9.21" |
||||
| Binding Fee | $1.50 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
|||
| Color Per Page | $0.15 |
|||
Crown Quarto - 18.90 x 24.58 cm - 7.44 x 9.68" |
||||
| Binding Fee | $2.00 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.025 |
|||
| Color Per Page | $0.15 |
|||
A4 - 20.99 x 29.70 cm - 8.26 x 11.69" |
||||
| Binding Fee | $2.00 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.035 |
|||
A5 - 14.81 x 20.99 cm - 5.83 x 8.26" |
||||
| Binding Fee | $1.50 |
N/A |
N/A |
N/A |
| B&W Per Page | $0.02 |
|||
| Color Per Page | $0.15 |
|||
| Note: Books distributed through our distribution channels have different setup costs from those of Lulu-printed books. For more information, see How do I set the retail price of my book? To calculate the retail price of your distribution book, go to our Retail Price Calculator. | ||||
Last updated: 2008-09-30 07:15:22 | Back to top
How much will my CD or DVD cost?
Disc pricing starts at $5.50 for CDs and $7.50 for DVDs. You receive a discount on larger orders of discs, as shown in the following table.
Disc Pricing |
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![]() |
| Quantity | Price per CD | Price per DVD |
|---|---|---|
| Discs 1 - 5 | $5.50 |
$7.50 |
| Discs 6 - 10 | $5.00 |
$7.00 |
| Discs 11 - ∞ | $4.50 |
$6.50 |
| Disc cost calculator | ||







