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Mastering Japan Business (couverture souple)

ParPhilippe Huysveld

Habituellement imprimé en 3-5 jours ouvrés
This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

Détails

Date de publication
Sep 18, 2017
Langue
English
ISBN
9780244333942
Catégorie
Commerce & économie
Copyright
Tous droits réservés - Licence de copyright standard
Contributeurs
Par (auteur): Philippe Huysveld

Caractéristiques

Pages
143
Reliure
Livre à couverture souple
Couleur de l’intérieur
Noir & Blanc
Dimensions
A4 (8,27 x 11,69 po / 210 x 297 mm)

Notes & Avis