Brand Identity Zen: The Workbook for Achieving Brand Enlightenment

After years of making someone else rich, you’ve finally decided that you want to start your own business. Serial entrepreneurs say that the success of your business begins in the planning stages. Assuming that you’ve already scoured the available resources out there, you’ve come to the conclusion that your best long-term investment is to hire a few professionals along the way. This will ensure that it’s done properly the first time around. Since this is a workbook about branding and more specifically a predecessor to brand identity design, let’s get started with the work. The information in this workbook has been arranged so that you can take your answers to any graphic designer with brand identity design experience and they will have enough information to begin the process. And don’t worry if you can’t answer all of the questions; some may not apply to your business or organization. Clear your canvas and open your mind. It’s time to achieve branding enlightenment.