The Seven Deadly Sins Of Marketing - And How To Avoid Them

A Practical Advertising and Marketing Communications Guide for Bedrock (small to medium)American businesses. You will learn: • How using advertising and marketing techniques favored by mega-marketers are guaranteed to cost you plenty and might even kill your business. • Why you need to be different from your competitors - and how to do it. • How to write your marketing and advertising to get the best results - more business. • Why many businesses ignore up to 94%% of their potential customers - and how you can avoid this trap. Plus Bonus Section: 9 Most Common Reasons Why Ads Fail •26 Most Compelling Words In Marketing •8 Steps For Writing A Great Ad •28 Proven Formulas For Writing Headlines •13 Rules When Writing Copy For Print Media .......and more