Strategic Marketing Handbook

George Balabanis holds a BSc(Hons) in Business Studies from the University of Piraeus (Greece) and a PhD in marketing from the University of Strathclyde. His doctoral research was on the antecedents of international trade intermediaries’ export performance. He is currently working on several projects like country of origin effects, consumer ethnocentrism, Internet marketing and relationship marketing. His research has been published at the Journal Of International Business Studies, British Journal of Management, Journal of Global Marketing, European Journal of Marketing, Journal of Business Strategies, Journal of Marketing Management, European Business Review and conference proceedings. Before joining CUBS as senior lecturer he has worked in the power generation industry and has lectured at the University of Wales at Swansea