The Mopwater Manual for a Stellar PR Career

How to land the public relations job you need and get the public relations clients you want in order to have a successfully fulfilling PR career. Featuring: In-depth interviews with public relations practitioners from government, fashion, sports, agency, independent boutiques and entertainment PR; Tips from journalists on how to pitch reporters; New methods on using social media for PR; Entrepreneurial advice for finding and keeping PR business; Expert advice on how to land at a top agency; Step by step instructions for revamping your PR resume to get noticed and hired; Tips on negotiating fees and contracts as a consultant; Inspirational words for keeping your sanity during business lulls, crisis in confidence and much more...