The Mopwater PR + Media Notes Manual for a Stellar Public Relations Career: How to Land the PR Job You Need & Get the Clients You Want to Create a Career You Will Love

A modern day, easy to read manual designed for PR newbies and established professionals who need current tools for personal branding and brand building in the PR marketplace. This book delves into how to land the public relations job you need and get the public relations clients you want in order to have a successfully fulfilling PR career. Featuring: In-depth interviews with public relations practitioners from government, fashion, sports, agency, independent boutiques and entertainment PR; Tips from journalists on how to pitch reporters; New methods on using social media for PR; Entrepreneurial advice for landing and keeping PR business; Expert advice on how to land at a top agency; Step by step instructions for revamping your PR resume to get noticed and hired; Tips on negotiating fees and contracts as a consultant; Inspirational words for keeping your sanity during business lulls, crisis in confidence and much more...