I recommend that you do not jump into launching your business idea until you have read this book. Moving from Idea to Profit is a practical guide for startups and young businesses. It arms you with tools to not just generate a business idea but to also analyse your ideas and ensure that your ideas turn out as profitable businesses so you can run a successful and sustainable enterprise. Ensure that you keep your costs down. No matter how much you make as a business if your costs are high they will erode your income and probably make it take longer for your business to break-even and ultimately slow down the growth of your business. I believe in your success after reading this book. Together, we can build sustainable and transgenerational businesses.